The certification, an advance over the Festival's previous three-year ISO 9001: 2000 certification, makes DIFF the only known festival in the world to seek and achieve the quality management standard.
The recertification, to the highest existing International Organization for Standardizations (ISO) guidelines, will ensure all DIFF stakeholders - including filmgoers, filmmakers, suppliers, sponsors, staff and media - experience consistently high customer satisfaction levels in their interactions with the Festival. It follows the completion of a stringent onsite audit and verification process.http://elsmar.com/Forums/search.php?searchid=3260572
DIFF Chairman Abdulhamid Juma said: "ISO certification is rarely if ever sought out by film festivals. We have historically taken this extra step voluntarily to ensure all our processes adhere to global best practices, and are geared towards delivering the best possible results for us and all our partners and visitors.
The resources, time and energy we invest in the annual ISO audits, now and continuously over the next three years, will ensure we operate as effectively and efficiently as possible." Brian Baxter, Service Delivery Manager UAE for Lloyd's Register Quality Assurance, said: "It is very unique for a cultural event like the Dubai International Film Festival to seek and receive ISO certification. It is certainly a measure of internal and external effectiveness, and speaks volumes for the manner in which the Festival values its audiences, from customers to shareholders." DIFF has now opened entries for the eighth edition of the festival to be held from December 7 to 14, 2011. Filmmakers from the Arab world, Asia, and Africa can submit their projects at www.dubaifilmfest.com by August 31, 2011.